Sandwich Spot Thrives
The best part of Corey Saldana’s day, besides playing tennis and socializing with the regulars in his sandwich store, is when new customers walk in, look at the big menu board behind the counter and laugh.
Instead of focusing solely on the ingredients of the sandwiches, people get distracted by the recognizable (No. 8, ‘But it’s a Dry Heat’), the clever (No. 13, ‘The Sunny and Share’), and the inappropriate (No. 24, ‘The MILF’). The names begin to dictate the order. People who don’t like cream cheese go with a No. 6, ‘The Jamal.’ Others who weren’t thinking of having barbeque sauce with their lunch, order a No. 9, ‘The Gene Autry.’
The point is, what these sandwiches are called is important. Saldana spent three months debating names and presenting potential finalists to his friends before The Sandwich Spot opened. He didn’t have any interest in opening another bland, “PC sandwich” store.